Pay Per Click Advertising
What is PPC?
Google Ads
Pay Per Click
Unlike other digital ad forms, Google Ads solely target those people who are actively searching for a term related to the advertiser’s product or service. The advertiser pays only when a user clicks on the ad.
We ’re certified across all of Google ’s Ad platforms: Search, Display, Shopping &Video.
Our High-Converting Strategy
We build Ads differently
We’re a PPC Agency in London who build Ads differently.
We know how important your budget is, so we don’t waste it on irrelevant clicks.
Plus, we ’re an official Google Partner. We ’ve met Google ’s rigorous certification, performance &spend requirements.
Effective campaigns that convert
Our background in Organic Search gives us a distinct advantage when compared to a traditional PPC agency in London. Our initial keyword research is comprehensive enough to weed out keywords with no purchase intent. We know the importance of good on-page SEO when it comes to your Google Ads quality score. And, our Ad copy uses qualifying text, so you only spend your money converting genuine prospects.
We don’t focus on bells &whistles. We build effective campaigns that convert.
Our Process
Detailed Keyword Research
Our keyword research is rigorous and frankly, unrivalled. Coming from an organic search background, we take great care in selecting relevant keywords with relevant intent.
Meticulous Budget Spend
We know how important every penny of your budget is, so we don’t waste spend on irrelevant clicks. We tweak &edit campaign settings on an ongoing basis to hone our targeting. And our bidding strategy minimises wasteful clicks.
Compelling Ad Copy
We craft compelling, attractive ad copy that distinguishes our ads from others and wins clicks. Unlike other PPC agencies in London, we qualify all clicks through informative ad copy, including price and other important info as needed.
Transparent Reporting
We work with you to identify Key Performance Indicators and send through weekly or monthly reports as desired, based on these important metrics. Our transparent reporting allows you to see, firsthand, what your hard-earned investment is earning you.
Regular Optimisations
We stay on top of your Ads by performing key optimisations and build out Campaigns &Ad Groups based on what’s working so you get the most conversions and bang for your buck!
Remarketing Ads
Google Display Ads allows you to use interest targeting &remarketing to reach your audience (users who have previously visited your website but not converted). Our Graphic Designers create eye-catching Display Ads that have a clear Call to Action to ensure we get users back onto your site!
Our Results
PPC CASE STUDY
Read about how we helped generate 60% more leads for Accounting Technicians Ireland through Paid Search.
Refined Search campaigns and Remarketing Display campaigns were key to our success.
We exceeded each of the monthly targets (and the overall target) set out by the client at the start of the campaign.
Testimonials